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展示架如何设计会更能吸引顾客眼球?

时间:2020-11-26  来源:
展示架设计属于空间设计以及展示设计的范畴,其商业应用主要是商场展示架、专卖店展示架以及展览展示架等。那如何能吸引到顾客的眼球呢?下面先容下展示架在设计与制作过程当中需要注意的二个方面。
Display shelf design belongs to the category of space design and display design, and its commercial application mainly includes shopping mall display shelf, exclusive store display shelf and exhibition display shelf. How can you attract customers' attention? Here are two aspects that need to be paid attention to in the process of design and production.
一、注重商品展示空间
1、 Pay attention to commodity exhibition space
展示架的使用者主要为终端销售人员以及消费者,故展示空间需要从这两种角色入手,其平面以及立体空间大小要把握到以下两点:
The users of the display shelf are mainly terminal sales personnel and consumers, so the display space needs to start from these two roles, and the size of its plane and three-dimensional space should grasp the following two points:
1、终端销售人员方便陈列产品以及易于取放陈列产品,展示架制作厂家对材料的筛选和技术处理之后,其展示架的设计也必须到位;
1. The terminal sales personnel are convenient to display products and easy to take and place display products. After the material screening and technical treatment of display shelf manufacturers, the design of display shelves must also be in place;
2、展示空间在立体与平面上的相互配合一定要让商品的展示更加美观、展示视觉更加开阔,以让消费者一目了然。
2. Display space in the three-dimensional and plane of mutual cooperation must make the display of goods more beautiful, display vision more open, so that consumers can see clearly.
二、注重商品与展示架之间的色彩搭配
2、 Pay attention to the color matching between goods and display shelves
展示架设计的三大要素其中就有一个"色彩要素",商品展示架作为一个"静态的推销人员",在为商品添加附加值的同时又不能喧宾夺主,那么展示架的色彩应该怎么选择?
There is one "color element" among the three elements of display shelf design. As a "static salesman", the commodity display shelf can add added value to the goods, but can't win the host. So how to choose the color of the display shelf?
1、色彩一般不会刺激性过强,以免跳跃度太大影响消费者的聚焦点;
1. Color will not be too stimulating, so as not to affect the focus of consumers;
2、灰色展示架一般与颜色比较鲜艳的产品搭配;
2. The gray display shelf is generally matched with the products with bright colors;
3、色调较浅的展示架,通过深色展示架的配搭可以更为强烈的突出商品;
3. The display shelf with lighter color can highlight the goods more strongly through the matching of dark display shelf;
4、同3的道理,浅色展示架一般搭配深色商品;
4. With the principle of 3, light color display shelves generally match dark goods;
5、男装展示架的色调选用黑白相间比较多;
5. The color of men's display rack is black and white;
6、展示架只能作为背景色作为陪衬作用。
6. The display stand can only be used as background color as a foil.
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